Moviegoers are calling the upcoming Marvel movie, Shang-Chi, “not worth the risk.” The film is set to release on February 12th and will be the first ever major Hollywood production to be shot entirely in China.
Marvel moviegoers say they’ll skip Shang-Chi in theaters because it’s not worth the risk. The film was released on February 12th, and has a 50% audience score on Rotten Tomatoes.
The audience is dissatisfied. Disney has decided not to distribute Shang-Chi and the Legend of the Ten Rings in cinemas and on Disney+ Premier Access at the same time, claiming that seeing the Marvel film on the big screen is “not worth the risk” in the wake of a fresh wave of COVID-19 cases caused by the delta version. Unlike Marvel’s Black Widow, which cost streaming subscribers $29.99 to unlock unlimited viewings on Disney+, Disney CEO Bob Chapek confirmed during a third-quarter financial results conference call on Thursday that 20th Century Fox’s Free Guy and Shang-Chi will open with 45 days of theatrical exclusivity.
During Thursday’s call, Chapek told investors, “We live in a very uncertain world in terms of the recovery of certain of our businesses, and the theatrical exhibition world is definitely a part of that.” “Given what we see in the marketplace, we’ve always valued flexibility and the ability to make as many last-minute calls as possible. Certainly, we did not foresee — nor do I believe anybody else — Covid’s comeback with a delta version having such a major effect on the marketplace when we established our timetable that we’re now implementing.”
Disney doesn’t “have the degree of flexibility” to execute a Premier Access release on Free Guy because of the same pre-existing agreement that sent Fox’s X-Men spin-off The New Mutants to HBO Max, not Disney+ or Hulu.
The shorter 45-day exclusive theatrical window for Shang-Chi, which is scheduled for September 3, has been praised by Disney CEO Bob Iger “For us, it’ll be a fascinating experiment… The possibility of bringing a Marvel movie on the service after 45 days in theaters would provide us with another another data point to guide our future decisions on our titles.”
Disney intended to release Shang-Chi in “a lot more healthy theater atmosphere,” according to Chapek, who noted that the highly-anticipated Asian-led superhero film had a release date of February 12, 2021 before the epidemic. According to Chapek, it “wouldn’t be feasible” to allow customers to see Shang-Chi at home on the same day it debuts in cinemas due to distribution agreements and “the impracticality of last-minute adjustments.”
I’ve seen nearly every @MarvelStudios film on opening night, but with COVID, I’m going to have to pass on #shangchi. I don’t want to, and I’d want to see more diversity in #Marvel, but I can’t take the chance. I’m upset in @Disney for not offering it as a premium service.
— August 13, 2021, Third String Star (@3rdStringStar)
Because they don’t have that choice, some Marvel viewers have decided to forgo seeing Shang-Chi in cinemas and instead wait until the 45-day exclusive theatrical window ends to see it in the comfort — and safety — of their own homes.
“I adore the MCU, but I’m not going to see Shang-Chi in the cinemas next month. I’ll be at home, anticipating the arrival of Disney+ “Shang-Chi will be released exclusively in cinemas on September 3, according to one fan. “Right now, no movie is worth it.”
The theatrical-only release has been dubbed a “”I love going to the theater and I’m completely vaxxed, but it’s simply not worth the risk right now,” another user wrote. On Disney+, I saw Black Widow and Jungle Cruise, and I would have paid $30 for Shang-Chi as well. Instead, I’m not going to give them anything.”
What people are saying about Shang-Chi in cinemas is as follows:
It would be immoral for @WaltDisneyCo to keep #ShangChi strictly theatrical while Delta (and other variations) spreads. Especially because children under the age of 12 are not eligible for vaccination. https://t.co/A77olESFhe
August 12, 2021 — Daniel Alter (@DAlter007)
Marvel’s Shang-Chi and the Legend of the Ten Rings, starring Simu Liu, Tony Leung, Awkwafina, Michelle Yeoh, Fala Chen, Meng’er Zhang, Florian Munteanu, and Ronny Chieng, will be released exclusively in cinemas on September 3.
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