The NBA All-Star Weekend is here and B/R has the exclusive story on what you need to know. From TNT’s “NBA All-Star Saturday Night” to Michelob ULTRA calling out players, check it out!
The “nba jam” is a game that was released in 1995. The game was one of the first to use 3D graphics and it has been updated multiple times since then. Now, Michelob ULTRA teams up with NBA JAM for NBA All-Star Weekend.
Because Michelob ULTRA is on fire and 1993 is in the air, “Boomshakalaka” won’t simply be another classic phrase shouted by NBA JAM announcer Tim Kitzrow. In celebration of the NBA’s 75th anniversary, Michelob ULTRA, the league’s official beer partner and a brand that constantly reminds us that pleasure is vital, will offer all the nostalgic emotions to basketball fans across the globe during NBA All-Star 2022.
Michelob ULTRA is urging fans to “Enjoy it Like It’s 1993” by bringing the thrill of the game to life both online and on the ground in Cleveland via a joint venture with NBA JAM and some of the most well-known players, personalities, and singers from the 1990s.
“There’s something remarkable about NBA JAM and its ability to provide genuine pleasure to so many people throughout the years,” said James Worthy, a three-time NBA champion and seven-time All-Star. “I’m ecstatic that Michelob ULTRA is allowing me to go down memory lane with other iconic players and fans.”
The exceptional light beer is ready to take fans on a nostalgic journey through the 1990s to inspire them to ‘Enjoy It Like It’s 1993.’
Only a few Cleveland pubs, Rocket Mortgage FieldHouse, and Boom Shaka Laka’s barcade will offer NBA JAM-inspired, limited-edition cans containing popular catch phrases and graphics from the game during NBA All-Star 2022.
By tweeting a selfie to @MichelobULTRA with the hashtag #ULTRAJAM, fans will be able to create their own 16-bit avatar inspired by the game.
By visiting EnjoyItLikeIts1993.com, a spectacular 90’s inspired website, fans can buy clothes from the NBA Jam ‘Time Capsule Collection’ and ultra-exclusive premium items that will be releasing during NBA All-Star 2022, including limited edition NBA JAM x ULTRA arcade systems.
Original NBA JAM characters Clyde Drexler, Dikembe Mutombo, Dominique Wilkins, and James Worthy, as well as NBA legends Clyde Drexler, Dikembe Mutombo, Dominique Wilkins, and James Worthy, have joined up with Michelob ULTRA to remind us that ‘It’s Only Worth It If You Enjoy It.’
“No video game displayed the joy of basketball quite like NBA JAM, from its iconic catchs to 2-on-2 gameplay or flaming balls; as a brand that champions the joy of the NBA, it made perfect sense for us to team up with this iconic franchise during NBA All-Star that celebrates the history of the NBA,” said Ricardo Marques, Michelob ULTRA’s Vice President of Marketing.
During NBA All-Star 2022, Michelob ULTRA will bring NBA JAM to life by converting a local Cleveland bar into ‘Boom Shaka Lakas,’ a throwback ’90s arcade where fans can hang out. The following are some of the things that fans may expect to see:
- Fat Joe, a Grammy-nominated singer and hip-hop superstar, will provide musical performances, as well as a surprise guest appearance.
- Jazzy Jeff, a legendary DJ and a secret NBA JAM character, will be spinning sets.
- Meet & greets with NBA JAM legends throughout the weekend including:
- On Saturday, February 19, from 3:30 to 5:00 p.m., James Worthy will perform.
- On Saturday, February 19, Clyde Drexler will perform from 4:30 to 6:00 p.m.
- Dominique Wilkins – Sunday, February 20th, 4:00 – 5:30 p.m.
- On Sunday, February 20th, Dikembe Mutombo will perform from 4:30 to 6:00 p.m.
- Tim Kitzrow, the voice of NBA JAM, will make a special appearance.
- Limited-edition collaboration products created in collaboration with Homage, an Ohio-based garment brand, lots of Michelob ULTRA, endless NBA JAM arcade games, and more
From Friday, February 18 through Sunday, February 20, 12 p.m. to 1 a.m. EST, Boom Shaka Laka’s will be available to fans.
To remain up to speed and watch how Michelob ULTRA is heating up during NBA All-Star 2022, go to EnjoyItLikeIts1993.com and keep an eye on @MichelobULTRA #ULTRAJAM on social media.
